The Power of SKIN

Your skin is the largest organ of your body. What you are born with is what you've got for the rest of your life. It defines who you are. And no matter what color it is, it's beautiful.

YellowMan founder, Peter Mui, started the concept of YellowMan under that premise that skin color should never be a barrier against social status. He should know. Chinese blood, and Oklahoma native, his identity breaks all the usual cultural stereotypes. He's true to all dimensions of his identity, proudly exuding his Chinese heritage on one side and down-home country singer on the other. Tall, broad-shouldered, and overflowing with confidence, Peter Mui can not be packaged into any preconceived category.

And so it is that he thumbs his nose on the derrogatory label "Yellow," and instead declares it a badge of integrity and pride for those who dare to be different.

Understanding the value of tattoo art as a vehicle to represent cross-cultural attitudes, Peter Mui pursued the concept of creating wearable tattoo art. For over a decade he has traveled the world, personally knocking on doors of the world's greatest and hard-to-reach tattoo masters to build up an impressive art collection representing the finest in every tattoo style, spanning Japanese Irezumi, Maori Tribal, American Traditional, New School, Biomechanical, and even rare work from a remote Buddhist monk in Thailand. These mastepieces are not only significant in their own right, but they also carry with them volumes of symbolic elements that are rich with cultural history.

If assembling a collection of art from the world's greatest tattoo masters isn't hard enough, translating their masterpieces from flat art to wearable garments is another challenge. Taking advantage of the advances of digital technology, YellowMan has carefully engineered technical fabrics (MadKool) to receive the art with vivid clarity, while also providing powerful wicking benefits found in top athletic-wear brands. Carefully printing and constructing YellowMan garments so that the art falls on the body where the artist intended is a labor of love. But from the onset, Peter Mui has insisted on maintaining a product that not only elevates the wearer of the garment, but also the artist that created it.

Simply put, YellowMan garments are groundbreaking wearable works of art. The range of imagery spans the globe, and the wearability does also.

Whether one is hitting the slopes in Aspen, carving the waves in Kauai, slamming city pavement, layering beneath a formal suit jacket, or simply kicking back at home, YellowMan clothing offers versatility, comfort, and stunning wearable art that is rivaled by none. Above all, YellowMan projects Peter Mui's vision of individuality and pride, where cultural, ethnic, and social barriers do not exist.

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